Our vision of post-consumer sustainability is centered on supporting a circular economy underlined by the principle that plastic belongs in the economy, not in the environment. This valuable commodity can help us solve problems and meet challenges as we seek to eliminate waste from landfills and waterways. Tangible results are coming to life through our partnership with the Northern Alberta Institute of Technology  in the creation of Plastics Research in Action. This $10-million, 10-year research initiative is unleashing the brightest minds in science, research and technology to find new uses for post-consumer and hard to recycle materials.